Let’s chalk this up to a “curiosity bump”: Domino’s Pizza reports that its new recipe, coupled with a straightforward ad campaign, has helped the chain more than double its fourth-quarter profit.
Sigh.
You know how I feel about the new recipe. Then again, I technically contributed my own $6+ to this profit gain.
We’ll see if Domino’s can maintain these numbers throughout the year. From what I’ve read, customers are pleased with the garlic-butter crust and the excellent online-ordering widget (which I liked, myself.) But after hearing from several Valley Independent Sentinel readers, who are blessed with proximity to plenty of places serving outstanding New Haven-style pizza, there are plenty of Connecticut diners who wouldn’t dream of touching the stuff.
Leeanne Griffin is a freelance writer and food enthusiast.
I saw their newest commercials claims they just won a national taste test against Papa Johns.
which really makes you wonder who’s running/participating in said taste tests.